A SELECTION OF RECENT
COPYWRITING WORK
STITCH FIX
A marketing email for the innovative
online personal styling service.
STITCH FIX
A marketing email newsletter featuring ideas for
vacation style ideas.
STITCHFIX
Stitch Fix Kids is a new brand for the online styling service, for busy parents with fashionable kids.
UBER
A series of emails for customers of the ride sharing service.
UBER
A series of promotional emails for the ride sharing service.
PIPERLIME
A series of monthly emails for the Gap brand,
each featuring a trending color.
PIPERLIME
I helped develop and wrote a monthly,
trend-driven email newsletter.
PIPERLIME
When Piperlime rebranded, I worked with a team to develop several categories of trend stories.
Other work for Piperlime included
Managing a team of writers as Associate Editorial Director
Overseeing item description and social media writing
Contributing to the major brand overhaul
Campaign concepting and execution
ZEPHYR VENTILATION
Zephyr is a leading purveyor of upscale kitchen range hoods. In recent print ads they wanted to highlight the relative soothing silence of their products.
Other work for Zephyr includes
Catalog marketing writing and item description
Web content
Joseph Abboud
I was the sole marketing writer for Joseph Abboud luxury clothing, a standalone brand as well as being part of the Tailored Brands portfolio. This is a display window at the Madison Avenue store in New York City.
JOSEPH ABBOUD
A sample of the quarterly "magazines" produced for customers of the Madison Avenue flagship store.
Other work for Joseph Abboud included
Campaign concepting and writing
Emails
Web content
Store displays
BANANA REPUBLIC
Gap brand Banana Republic was focused on the quality and versatility of their offerings. This was a Holiday 2016 email.
BANANA REPUBLIC
Another email for Holiday 2016, this time for women.
MEZZETTA FOODS
As the Senior Copywriter and Content Manager for Mezzetta, not only did I write emails and web content, I headed up recipe development and did quite a bit of food styling. This is an advertorial in Sunset Magazine (left) that I wrote and an ad on the left. I styled the food for both of these.
MEZZETTA FOODS
This is a holiday 2016 ad in Sunset magazine.
I wrote the copy and styled the food.
Other work for Mezzetta included
Internal communications
Facebook ads
Sales sheets
Tasting notes